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Why Your Small Business Can't Afford to Ignore Digital Marketing

Friday, October 14, 2022

 


Small businesses are increasingly realizing the importance of digital marketing. But many aren’t taking advantage of the opportunities it brings, either because they don’t know how to use digital marketing tools or because they don’t have time to manage them.


While it is true that some businesses don’t have the resources or expertise to run a digital campaign, there are many free tools out there. If you run your own small business (and everyone I know does), then here are some reasons why you can’t afford to ignore digital marketing and why you really ought to consider using some of the free tools that are out there.


Go Where Your Customers Are


The internet is the most important place for businesses to be. It’s where you can reach customers, find new customers and build your brand. The numbers show that if you don’t have an online presence, you are leaving money on the table.


As per recent stat, 23% of small business retailers still don’t have a website in 2022. That number is down from 29% in 2019 and 31% in 2020, but it still shows that there are many retailers left out of the digital revolution.


You Can't Compete Without a Website


Having a website that ranks highly in search engines is key to making sure your business is found by customers who are looking for what you offer. While it's true that some people may still look at the phone book or even call directory assistance when they're trying to find something, those numbers are shrinking every year and will continue to do so as more people rely on their computers and smartphones for information gathering. If you want your business to grow and thrive, then having an online presence is essential.


If you want to be competitive in any industry, having an online presence is just as important as having a storefront location or physical location at all.


Your Competition Is Not Taking the Day Off


Your competition is not taking the day off. Digital marketing is a 24-hour job, and it's getting more competitive all the time. If you want to stay relevant in your industry and keep your business growing, then you need to put some serious effort into digital marketing.


Digital media offers more opportunities than ever before for businesses to connect with customers and prospects. In fact, consumers spend more time online than they do watching television or listening to the radio combined. This means that if you aren’t using digital marketing tools, you’re missing out on one of the most effective ways to reach customers and prospects today.


Digital Marketing Drives Sales


Digital marketing isn't an add-on to your business—it's the only way to get new customers in today's competitive marketplace. When you use digital marketing to connect with people searching for what you offer, you're able to deliver your message directly to them at the moment that matters most: when they're ready to buy. And when you deliver your message on a platform where you've built relationships with your audience over time, like Facebook or Instagram, they'll trust it and act upon it in a way they might not if they were simply Googling "home security" or "warranty service."


If you want to be successful, you need to utilize digital marketing.


While the Internet doesn't overtake traditional marketing overnight, it's still a great asset not to be overlooked. Digital marketing helps you stand out from the crowd and reach consumers in new and exciting ways, including pinpointing and targeting your audience as well as fostering a personal relationship with them.

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